UI/UX Design
Design System
0 to 1 Design
Web Design
Responsive Design
HTML Emails
GenAI
Visual Design
Branding
UI/UX Design
Design System
Web Design
Responsive Design
HTML Emails
Gen AI
Visual Design
Branding
Hi, I'm Shari, a UI/UX designer & Art Director. I create interfaces that speak, brands that resonate.
🎯 For several years, I led the comprehensive overhaul of Paramount+ emails design system, increasing lifecycle business growth from 3M to 20M per deployment and boosting open & click-through rates by up to 220%. I transitioned the framework to HTML/CSS with API integration, created a scalable design system with tokens that enables designers and developers to collaborate more efficiently, improves productivity and delivers a more accessible, responsive experience with full dark mode support.
☁️ Currently, I'm working on Salesforce careers experience, focusing on clearer wayfinding, navigation, visual system and scalable page patterns across devices.
⚡ Using a design-sprint approach to explore navigation, visual hierarchy, and interaction patterns, to modernize Craigslist mobile experience, grounded in clarity, speed, and real-world constraints.
My Story
Explore my journey and find out what sets me apart in creating delightful products and user experiences.
What I do
HTML & Immersive Emails
A Thought Leader in Defining the 'How' on Design System and Template Strategy
HTML/CSS for Email Design
Designing for Dark Mode, Dynamic Content
Mobile Responsive Design
A/B Testing and QA
Proven Track Records of Successful, Higher Open / Click-Through Rates
UX/UI Designs
User Research / Competitive Analysis
Wireframing and Prototyping
User Interface Design
Responsive Design
User Testing
Design Systems & Style Guides
Create and Define Design Systems from The Initial Stages
Create Documentations for Design/Devs to Future-Proof Design
Influence UX and Design Patterns That Are Adopted Across Teams
Design System Update & Maintenance
Branding
Brand Guidelines
Graphic Design
Logo Design
Rebranding Design
Collateral Design
Visual Design & Iconography
Concept & Art Direction
Graphic & Typography Design
Infographics & Data Visualization
Iconography Design
HTML & Immersive Emails
A Thought Leader in Defining the 'How' on Design System and Template Strategy
HTML/CSS for Email Design
Designing for Dark Mode, Dynamic Content
Mobile Responsive Design
A/B Testing and QA
Proven Track Records of Successful, Higher Open / Click-Through Rates
UX/UI Designs
User Research / Competitive Analysis
Wireframing and Prototyping
User Interface Design
Responsive Design
User Testing
Design Systems & Style Guides
Create and Define Design Systems from The Initial Stages
Create Documentations for Design/Devs to Future-Proof Design
Influence UX and Design Patterns That Are Adopted Across Teams
Design System Update & Maintenance
Branding
Brand Guidelines
Graphic Design
Logo Design
Rebranding Design
Collateral Design
Visual Design & Iconography
Concept & Art Direction
Graphic & Typography Design
Infographics & Data Visualization
Iconography Design
HTML & Immersive Emails
A Thought Leader in Defining the 'How' on Design System and Template Strategy
HTML/CSS for Email Design
Designing for Dark Mode, Dynamic Content
Mobile Responsive Design
A/B Testing and QA
Proven Track Records of Successful, Higher Open / Click-Through Rates
UX/UI Designs
User Research / Competitive Analysis
Wireframing and Prototyping
User Interface Design
Responsive Design
User Testing
Design Systems & Style Guides
Create and Define Design Systems from The Initial Stages
Create Documentations for Design/Devs to Future-Proof Design
Influence UX and Design Patterns That Are Adopted Across Teams
Design System Update & Maintenance
Branding
Brand Guidelines
Graphic Design
Logo Design
Rebranding Design
Collateral Design
Visual Design & Iconography
Concept & Art Direction
Graphic & Typography Design
Infographics & Data Visualization
Iconography Design
Brands I've Worked For
Don't Take My Word For It
Don't Take My Word For It
“Shari is a phenomenal creative professional. She art directed and produced a variety of projects that had a direct impact on driving my team's business goals, while consistently exceeding expectations in term of innovation, asset quality, effort, proactive communication, and timeliness.”
Caitlin Madill
Growth Marketing | Emmy Award Winner @Meta
“Shari is able to decipher complex marketing objectives into concise, engaging visuals that drive results. Her attention to detail, layout hierarchy, and mobile first thinking made a measurable impact on audience engagement.”
Chris Pattison
Sr. Designer @Neo-Pangea
“Shari has taken on numerous high visibility & large scale projects. Her HTML friendly design allowed us to scale and leverage more machine driven APIs, generated triple digit lifts. She also takes the time to ask questions in order to better understand marketing performance and the business impact from her designs”
Katherine Gauthier
Marketing Manager @Paramount+
“Shari is one of those rare creative people who were essential to the team. Everything she worked on was tastefully done. She has a true designer's eye for both what is beautiful and original. She is an excellent collaborator and a true team player.”
Alton Murray
Strategic Manager @Con Edison
“The projects often required last minute changes, which she deftly managed with grace, patience and creativity. Among her many talents, Shari is a stellar cross-functional partners and reliable project manager.”
Stephanie Zimmerfaust
VP Corporate Communications @Paramount+ | Pluto TV
“Shari is a phenomenal creative professional. She art directed and produced a variety of projects that had a direct impact on driving my team's business goals, while consistently exceeding expectations in term of innovation, asset quality, effort, proactive communication, and timeliness.”
Caitlin Madill
Growth Marketing | Emmy Award Winner @Meta
“Shari is able to decipher complex marketing objectives into concise, engaging visuals that drive results. Her attention to detail, layout hierarchy, and mobile first thinking made a measurable impact on audience engagement.”
Chris Pattison
Sr. Designer @Neo-Pangea
“Shari has taken on numerous high visibility & large scale projects. Her HTML friendly design allowed us to scale and leverage more machine driven APIs, generated triple digit lifts. She also takes the time to ask questions in order to better understand marketing performance and the business impact from her designs”
Katherine Gauthier
Marketing Manager @Paramount+
“Shari is one of those rare creative people who were essential to the team. Everything she worked on was tastefully done. She has a true designer's eye for both what is beautiful and original. She is an excellent collaborator and a true team player.”
Alton Murray
Strategic Manager @Con Edison
“The projects often required last minute changes, which she deftly managed with grace, patience and creativity. Among her many talents, Shari is a stellar cross-functional partners and reliable project manager.”
Stephanie Zimmerfaust
VP Corporate Communications @Paramount+ | Pluto TV
“Shari is a phenomenal creative professional. She art directed and produced a variety of projects that had a direct impact on driving my team's business goals, while consistently exceeding expectations in term of innovation, asset quality, effort, proactive communication, and timeliness.”
Caitlin Madill
Growth Marketing | Emmy Award Winner @Meta
“Shari is able to decipher complex marketing objectives into concise, engaging visuals that drive results. Her attention to detail, layout hierarchy, and mobile first thinking made a measurable impact on audience engagement.”
Chris Pattison
Sr. Designer @Neo-Pangea
“Shari has taken on numerous high visibility & large scale projects. Her HTML friendly design allowed us to scale and leverage more machine driven APIs, generated triple digit lifts. She also takes the time to ask questions in order to better understand marketing performance and the business impact from her designs”
Katherine Gauthier
Marketing Manager @Paramount+
“Shari is one of those rare creative people who were essential to the team. Everything she worked on was tastefully done. She has a true designer's eye for both what is beautiful and original. She is an excellent collaborator and a true team player.”
Alton Murray
Strategic Manager @Con Edison
“The projects often required last minute changes, which she deftly managed with grace, patience and creativity. Among her many talents, Shari is a stellar cross-functional partners and reliable project manager.”
Stephanie Zimmerfaust
VP Corporate Communications @Paramount+ | Pluto TV
“Shari is a phenomenal creative professional. She art directed and produced a variety of projects that had a direct impact on driving my team's business goals, while consistently exceeding expectations in term of innovation, asset quality, effort, proactive communication, and timeliness.”
Caitlin Madill
Growth Marketing | Emmy Award Winner @Meta
“Shari is able to decipher complex marketing objectives into concise, engaging visuals that drive results. Her attention to detail, layout hierarchy, and mobile first thinking made a measurable impact on audience engagement.”
Chris Pattison
Sr. Designer @Neo-Pangea
“Shari has taken on numerous high visibility & large scale projects. Her HTML friendly design allowed us to scale and leverage more machine driven APIs, generated triple digit lifts. She also takes the time to ask questions in order to better understand marketing performance and the business impact from her designs”
Katherine Gauthier
Marketing Manager @Paramount+
“Shari is one of those rare creative people who were essential to the team. Everything she worked on was tastefully done. She has a true designer's eye for both what is beautiful and original. She is an excellent collaborator and a true team player.”
Alton Murray
Strategic Manager @Con Edison
“The projects often required last minute changes, which she deftly managed with grace, patience and creativity. Among her many talents, Shari is a stellar cross-functional partners and reliable project manager.”
Stephanie Zimmerfaust
VP Corporate Communications @Paramount+ | Pluto TV
“Shari is a phenomenal creative professional. She art directed and produced a variety of projects that had a direct impact on driving my team's business goals, while consistently exceeding expectations in term of innovation, asset quality, effort, proactive communication, and timeliness.”
Caitlin Madill
Growth Marketing | Emmy Award Winner @Meta
“Shari is able to decipher complex marketing objectives into concise, engaging visuals that drive results. Her attention to detail, layout hierarchy, and mobile first thinking made a measurable impact on audience engagement.”
Chris Pattison
Sr. Designer @Neo-Pangea
“Shari has taken on numerous high visibility & large scale projects. Her HTML friendly design allowed us to scale and leverage more machine driven APIs, generated triple digit lifts. She also takes the time to ask questions in order to better understand marketing performance and the business impact from her designs”
Katherine Gauthier
Marketing Manager @Paramount+
“Shari is one of those rare creative people who were essential to the team. Everything she worked on was tastefully done. She has a true designer's eye for both what is beautiful and original. She is an excellent collaborator and a true team player.”
Alton Murray
Strategic Manager @Con Edison
“The projects often required last minute changes, which she deftly managed with grace, patience and creativity. Among her many talents, Shari is a stellar cross-functional partners and reliable project manager.”
Stephanie Zimmerfaust
VP Corporate Communications @Paramount+ | Pluto TV
“Shari is a phenomenal creative professional. She art directed and produced a variety of projects that had a direct impact on driving my team's business goals, while consistently exceeding expectations in term of innovation, asset quality, effort, proactive communication, and timeliness.”
Caitlin Madill
Growth Marketing | Emmy Award Winner @Meta
“Shari is able to decipher complex marketing objectives into concise, engaging visuals that drive results. Her attention to detail, layout hierarchy, and mobile first thinking made a measurable impact on audience engagement.”
Chris Pattison
Sr. Designer @Neo-Pangea
“Shari has taken on numerous high visibility & large scale projects. Her HTML friendly design allowed us to scale and leverage more machine driven APIs, generated triple digit lifts. She also takes the time to ask questions in order to better understand marketing performance and the business impact from her designs”
Katherine Gauthier
Marketing Manager @Paramount+
“Shari is one of those rare creative people who were essential to the team. Everything she worked on was tastefully done. She has a true designer's eye for both what is beautiful and original. She is an excellent collaborator and a true team player.”
Alton Murray
Strategic Manager @Con Edison
“The projects often required last minute changes, which she deftly managed with grace, patience and creativity. Among her many talents, Shari is a stellar cross-functional partners and reliable project manager.”
Stephanie Zimmerfaust
VP Corporate Communications @Paramount+ | Pluto TV
“Shari is a phenomenal creative professional. She art directed and produced a variety of projects that had a direct impact on driving my team's business goals, while consistently exceeding expectations in term of innovation, asset quality, effort, proactive communication, and timeliness.”
Caitlin Madill
Growth Marketing | Emmy Award Winner @Meta
“Shari is able to decipher complex marketing objectives into concise, engaging visuals that drive results. Her attention to detail, layout hierarchy, and mobile first thinking made a measurable impact on audience engagement.”
Chris Pattison
Sr. Designer @Neo-Pangea
“Shari has taken on numerous high visibility & large scale projects. Her HTML friendly design allowed us to scale and leverage more machine driven APIs, generated triple digit lifts. She also takes the time to ask questions in order to better understand marketing performance and the business impact from her designs”
Katherine Gauthier
Marketing Manager @Paramount+
“Shari is one of those rare creative people who were essential to the team. Everything she worked on was tastefully done. She has a true designer's eye for both what is beautiful and original. She is an excellent collaborator and a true team player.”
Alton Murray
Strategic Manager @Con Edison
“The projects often required last minute changes, which she deftly managed with grace, patience and creativity. Among her many talents, Shari is a stellar cross-functional partners and reliable project manager.”
Stephanie Zimmerfaust
VP Corporate Communications @Paramount+ | Pluto TV
“Shari is a phenomenal creative professional. She art directed and produced a variety of projects that had a direct impact on driving my team's business goals, while consistently exceeding expectations in term of innovation, asset quality, effort, proactive communication, and timeliness.”
Caitlin Madill
Growth Marketing | Emmy Award Winner @Meta
“Shari is able to decipher complex marketing objectives into concise, engaging visuals that drive results. Her attention to detail, layout hierarchy, and mobile first thinking made a measurable impact on audience engagement.”
Chris Pattison
Sr. Designer @Neo-Pangea
“Shari has taken on numerous high visibility & large scale projects. Her HTML friendly design allowed us to scale and leverage more machine driven APIs, generated triple digit lifts. She also takes the time to ask questions in order to better understand marketing performance and the business impact from her designs”
Katherine Gauthier
Marketing Manager @Paramount+
“Shari is one of those rare creative people who were essential to the team. Everything she worked on was tastefully done. She has a true designer's eye for both what is beautiful and original. She is an excellent collaborator and a true team player.”
Alton Murray
Strategic Manager @Con Edison
“The projects often required last minute changes, which she deftly managed with grace, patience and creativity. Among her many talents, Shari is a stellar cross-functional partners and reliable project manager.”
Stephanie Zimmerfaust
VP Corporate Communications @Paramount+ | Pluto TV
“Shari is a phenomenal creative professional. She art directed and produced a variety of projects that had a direct impact on driving my team's business goals, while consistently exceeding expectations in term of innovation, asset quality, effort, proactive communication, and timeliness.”
Caitlin Madill
Growth Marketing | Emmy Award Winner @Meta
“Shari is able to decipher complex marketing objectives into concise, engaging visuals that drive results. Her attention to detail, layout hierarchy, and mobile first thinking made a measurable impact on audience engagement.”
Chris Pattison
Sr. Designer @Neo-Pangea
“Shari has taken on numerous high visibility & large scale projects. Her HTML friendly design allowed us to scale and leverage more machine driven APIs, generated triple digit lifts. She also takes the time to ask questions in order to better understand marketing performance and the business impact from her designs”
Katherine Gauthier
Marketing Manager @Paramount+
“Shari is one of those rare creative people who were essential to the team. Everything she worked on was tastefully done. She has a true designer's eye for both what is beautiful and original. She is an excellent collaborator and a true team player.”
Alton Murray
Strategic Manager @Con Edison
“The projects often required last minute changes, which she deftly managed with grace, patience and creativity. Among her many talents, Shari is a stellar cross-functional partners and reliable project manager.”
Stephanie Zimmerfaust
VP Corporate Communications @Paramount+ | Pluto TV
“Shari is a phenomenal creative professional. She art directed and produced a variety of projects that had a direct impact on driving my team's business goals, while consistently exceeding expectations in term of innovation, asset quality, effort, proactive communication, and timeliness.”
Caitlin Madill
Growth Marketing | Emmy Award Winner @Meta
“Shari is able to decipher complex marketing objectives into concise, engaging visuals that drive results. Her attention to detail, layout hierarchy, and mobile first thinking made a measurable impact on audience engagement.”
Chris Pattison
Sr. Designer @Neo-Pangea
“Shari has taken on numerous high visibility & large scale projects. Her HTML friendly design allowed us to scale and leverage more machine driven APIs, generated triple digit lifts. She also takes the time to ask questions in order to better understand marketing performance and the business impact from her designs”
Katherine Gauthier
Marketing Manager @Paramount+
“Shari is one of those rare creative people who were essential to the team. Everything she worked on was tastefully done. She has a true designer's eye for both what is beautiful and original. She is an excellent collaborator and a true team player.”
Alton Murray
Strategic Manager @Con Edison
“The projects often required last minute changes, which she deftly managed with grace, patience and creativity. Among her many talents, Shari is a stellar cross-functional partners and reliable project manager.”
Stephanie Zimmerfaust
VP Corporate Communications @Paramount+ | Pluto TV
“Shari is a phenomenal creative professional. She art directed and produced a variety of projects that had a direct impact on driving my team's business goals, while consistently exceeding expectations in term of innovation, asset quality, effort, proactive communication, and timeliness.”
Caitlin Madill
Growth Marketing | Emmy Award Winner @Meta
“Shari is able to decipher complex marketing objectives into concise, engaging visuals that drive results. Her attention to detail, layout hierarchy, and mobile first thinking made a measurable impact on audience engagement.”
Chris Pattison
Sr. Designer @Neo-Pangea
“Shari has taken on numerous high visibility & large scale projects. Her HTML friendly design allowed us to scale and leverage more machine driven APIs, generated triple digit lifts. She also takes the time to ask questions in order to better understand marketing performance and the business impact from her designs”
Katherine Gauthier
Marketing Manager @Paramount+
“Shari is one of those rare creative people who were essential to the team. Everything she worked on was tastefully done. She has a true designer's eye for both what is beautiful and original. She is an excellent collaborator and a true team player.”
Alton Murray
Strategic Manager @Con Edison
“The projects often required last minute changes, which she deftly managed with grace, patience and creativity. Among her many talents, Shari is a stellar cross-functional partners and reliable project manager.”
Stephanie Zimmerfaust
VP Corporate Communications @Paramount+ | Pluto TV
“Shari is a phenomenal creative professional. She art directed and produced a variety of projects that had a direct impact on driving my team's business goals, while consistently exceeding expectations in term of innovation, asset quality, effort, proactive communication, and timeliness.”
Caitlin Madill
Growth Marketing | Emmy Award Winner @Meta
“Shari is able to decipher complex marketing objectives into concise, engaging visuals that drive results. Her attention to detail, layout hierarchy, and mobile first thinking made a measurable impact on audience engagement.”
Chris Pattison
Sr. Designer @Neo-Pangea
“Shari has taken on numerous high visibility & large scale projects. Her HTML friendly design allowed us to scale and leverage more machine driven APIs, generated triple digit lifts. She also takes the time to ask questions in order to better understand marketing performance and the business impact from her designs”
Katherine Gauthier
Marketing Manager @Paramount+
“Shari is one of those rare creative people who were essential to the team. Everything she worked on was tastefully done. She has a true designer's eye for both what is beautiful and original. She is an excellent collaborator and a true team player.”
Alton Murray
Strategic Manager @Con Edison
“The projects often required last minute changes, which she deftly managed with grace, patience and creativity. Among her many talents, Shari is a stellar cross-functional partners and reliable project manager.”
Stephanie Zimmerfaust
VP Corporate Communications @Paramount+ | Pluto TV