Category
Fintech
Role
Art Director
Tools
Midjourney
Created For
Web / Social
Cleo AI 👋 Financial Assistant App: Campaign Visual & Animation Exploration
Meet Cleo, your money-savvy bestie with attitude. She’s the AI-powered financial assistant loved by Gen-Z, known for her witty personality and approachable take on money talk.
For this exploration, I imagined how Cleo could step out of the app and into a fresh, fun social campaign that speaks the Gen-Z language. In this concept, Cleo takes the spotlight as the main character—chatting with a user about his not-so-great spending habits and dropping practical advice with her signature charm.
All visuals and animation were created using Midjourney AI, making it the perfect partner 🤖👾 to bring Cleo to life in playful 3D form. The result is a campaign that reimagines Cleo not just as a chatbot, but as a protagonist with personality—ready to connect, advise, and entertain.
🔺 Midjourney-generated key visuals and animations. I began by creating multiple still images through diverse prompts, referencing Cleo’s brand look, logo, and persona. Once I identified the most fitting visual, I expanded it into an animation—iterating and refining prompts in Midjourney step by step until the movement felt fresh, expressive, and on-brand.
🔺 Cleo iOS app conversation screens.
My Role
Art Direction / Visual Design
Tools
Created for