Halloween 🎃 Immersive Email & Animation

I created and art directed 2 concepts for this CBS fun halloween campaign, a comics take and a unique CBS Jack-o'-lantern animation that breaks away from the traditional orange. This Jack-o'-lantern shines with lights in CBS’s branded blue, bringing a fresh and branded twist to the Halloween spirit. The playful UI design on both concepts enhance the experience with subtle but spooky elements like dripping effects on the header and buttons, transforming and teasing with the regular UI that users were familiar with, into a lively, immersive experience that engages them while keeping the CBS spirit front and center.