A little more about Me
…once upon a time in NYC🗽
I started my career as a web designer before modern tools like Figma and Framer existed. This early experience helped me build a strong foundation in UI/UX design and front-end coding (HTML/CSS/JS) while working alongside developers. I later became an art director at various advertising agencies, focusing on brand and web design, style guides, and digital campaigns for high-visibility products for both local and global clients.
I’m a self-starter with future-first mindset. I welcome new ideas, explorations and embrace changes. I seek diverse perspectives, opportunities to drive innovation. I believe future isn’t something to be predicted but rather something we can influence and create through our choices and actions. I remain curious, continuously self-educate, and approach my work with passion.
Today, I approach UI/UX design with heuristic principles and systematic thinking, use data-driven approach to inform my design decisions and I've been actively upskilling in AI product design, explore emerging AI UX patterns. When working with cross-functional teams, I take time to understand marketing and business goals, uncover client needs, and translate them into engaging, simple, and intuitive design solutions that enhance brands, product interfaces, and user experiences.
Fun facts 🛼 I like Thai food, music and building miniature models (…isn't that everyone's favorite hobby? 😂 ). When I'm not at my keyboard, I travel the world to explore cuisines, beaches, snorkeling🪼, mountains and museums (I've checked quite a few off my list! 🎉 )
Experience
Nov 2025 - Present
Sr. Designer
Salesforce
2018 - Sep 2025
Sr. UX/UI Designer
Paramount+ < CBS Interactive
2013-2018
Sr. Digital Art Director
Ruder Finn < Con Edison < Ann Taylor
2002 - 2013
Digital Art Director
Leo Burnett < Merkley+Partners < L'Oreal < Y&R < JWT < Grey
1999 - 2002
Web Designer (Front-End HTML/CSS)
Neokom
Education
04
Google UI/UX Design Professional Certificate
Coursera > In process
03
MA. Digital Arts
Maryland Institute, College of Art
02
Advanced Graphic Design (Tony Palladino)
School of Visual Arts
01
BFA. Visual Communication Design
Silpakorn University
Tools
Skills
🚢 Design System Creation and Maintenance 🚀 Brand Design and Style Guide, Web/Mobile 📮 Email Design 📱 Responsive Design, Dark Mode Design, A/B Testing ✏️ Wireframe, Prototyping, Client/Browser Compatibility and Best Practices, Art Direction 🧿 Generative AI for Visual Design, 360 campaign, Social/Graphic Design 🏄🏻♀️ Typography, Animation 🎯 Design Strategy, Project Scoping, Collaboration 🧠 Problem-Solving, Client-Facing 🌈 Multi-Cultural Backgrounds.
Brands I've Worked For
Designing Success