I worked with urgent priority, aiming to create a single high-impact visual to promote the event. The identity represented Japan in mourning—the sun symbol from their flag 🇯🇵, normally shown on a bright white background, was instead placed on a gloomy black background. Yet when combined, these elements vividly shone through the darkness, symbolizing the fight to recover and rise again. I created the identity in a day, then we released it through social media and emailed invitations to design agencies, professionals, and media outlets in NYC. Within hours, it became the talk of the town. We received overwhelming responses from well-regarded design companies and individual designers—including Pentagram and Milton Glaser—asking to participate. The simplicity of the identity design, with its strong impact, effectively captured attention, conveyed our intention, and ultimately contributed to the auction's success and the incredible proceeds we raised in just one day. Looking back, the logo still looks fresh today and reminds me how powerful design can be—bringing us together to work collectively on a great cause that helped those in need.